Led Wix’s cross-product design baseline and contribution process, improving consistency, scalability, and speeding up design and development across all verticals.

When Wix merged five menus into one, the anchor menu was left out. Instead of building a new mode into an already complex component, I added a single capability: icons beside menu links. The anchor menu came back, and every other menu type gained icons users had wanted for years.

Error messages were only visible on hover or click, making them inaccessible and hard to find, causing user frustration and sometimes leading to abandonment during payment.

Moving from outdated numeric tokens to a modern base-semantic-component structure. This shift created a unified language across product and engineering, improved consistency, and enabled scalable design decisions.

Brand identity and UX/UI design for Index, a FinTech company delivering benchmark indices and data tools, focusing on clear visuals and intuitive tables for complex financial data.

The Time Picker is an interactive UI component enabling precise time selection with clarity and minimal cognitive load, supporting booking, scheduling, appointments, events, services, and forms.

Net.Haver is an Israeli social platform for adults with intellectual disabilities, designed to expand social connections and improve quality of life.

The On-Stage design system team's role is to ensure all of the products are aligned to the design standard by creating a baseline design for all products. We are the gatekeepers for all new products and components.

An AI assistant transforming design-system documentation into an interactive knowledge base, making guidelines easier to find, understand, and scale as the system evolves.

‘Sipur Kis’ is an independent theatre company creating performances for children, combining puppetry, movement, crafts, and object theatre in shows, workshops, and activities.

A UX/UI redesign for Škoda’s website, translating the brand book into a modern digital experience that simplifies complex automotive data across devices.

Accordion is a scalable design-system component built for multiple product scenarios, helping users navigate dense information clearly and efficiently.