I owned and lead the baseline design process that aligns all product verticals at Wix to a single design standard. Acting as the gatekeeper for new products and components, my work ensures speed, consistency, and a cohesive UI and UX across all Wix apps.
My role is to define and maintain a shared foundation for all products by creating clear default designs, component inventories, and status tracking across the ecosystem. Every new feature or product flows through a structured review process—starting with research and validation, continuing through specification and development, and ending with quality assurance and readiness for reuse. This process ensures components are scalable, accessible, and reusable across multiple verticals rather than solving isolated needs.
My role is to define and maintain a shared foundation for all products by creating clear default designs, component inventories, and status tracking across the ecosystem. Every new feature or product flows through a structured review process—starting with research and validation, continuing through specification and development, and ending with quality assurance and readiness for reuse. This process ensures components are scalable, accessible, and reusable across multiple verticals rather than solving isolated needs.
Building the Shared Language of Wix Apps
