As part of the On-Stage design system team, our role was to set the standard and ensure alignment across all Wix products. We weren’t just creating components; we were defining the rules and principles behind them. We functioned as the design gatekeepers—reviewing, refining, and validating new additions to make sure they upheld the system’s values of clarity, consistency, and accessibility.

Our process was deeply collaborative. We worked closely with product designers, frontend developers, and product managers to understand needs and challenges from across the organization. Every new component began with research—market trends, user feedback, data, and competitor benchmarks—before moving into structured design exploration and documentation. Once a component was part of the system, we continuously monitored its usage and performance, ensuring it stayed relevant and effective as products evolved.