A UX and UI redesign for Škoda’s website, translating the brand book into a clear, modern digital experience centered around making complex automotive data feel simple, usable, and engaging across devices.
The work was grounded in Škoda’s brand values of clarity, confidence, and practicality. I studied the brand book in depth to ensure typography, color, spacing, and tone felt unmistakably Škoda while evolving the digital language for contemporary web standards. The challenge was to respect a strong, established identity while shaping an experience that feels lighter, more intuitive, and ready for both desktop and mobile use.
At the core of the project was a highly flexible table component designed for comparing models and specifications. I rethought how tables behave across breakpoints—transforming dense columns into scannable, touch-friendly layouts on mobile without losing structure or meaning. Through hierarchy, progressive disclosure, and responsive interactions, the table becomes a “wow” moment: powerful on desktop, effortless on mobile, and scalable across the entire Škoda ecosystem.
Skoda Israel Website
