Leading Wix’s cross-product design baseline and contribution process to ensure consistency, scalability, and faster design and development across all verticals.

The issue with the error messages is that the user can only see them on hover or click.
These errors were not accessible to many users, they were hard to find and solve.
In some cases, users left the payment page because they were unable to locate the error message.

Moving from outdated numeric tokens to a modern base-semantic-component structure. This shift created a unified language across product and engineering, improved consistency, and enabled scalable design decisions.

Brand identity and UX/UI design for Index, a FinTech company providing benchmark indices and data solutions for institutional investors. The project focused on creating a clear visual system and intuitive data tables for complex financial information.

The Time Picker is an interactive UI component that allows users to select a specific time with accuracy, clarity, and minimal cognitive load.
 It supports multiple use cases: booking, scheduling, appointments, events, services, and forms.

Net.Haver is a unique Israeli social media platform designed for adults with intellectual disabilities to expand their social circles and improve their quality of life.

The On-Stage design system team's role is to ensure all of the products are aligned to the design standard by creating a baseline design for all products. We are the gatekeepers for all new products and components.

AI assistant that turns design-system documentation into an interactive knowledge base, making guidelines faster to find, easier to understand, and scalable as the system grows.

'Sipur Kis', is an independent theatre company. Creating and performing quality content for kids of all ages – full-length shows, short performances, activities, and workshops. Shows combine puppetry, movement, crafts, and object theatre.

A UX and UI redesign for Škoda’s website, translating the brand book into a clear, modern digital experience centered around making complex automotive data feel simple, usable, and engaging across devices.