About
Over the past years, I’ve shaped products end-to-end: from UX strategy, flows, and interaction models to refined UI, component libraries, and design systems. I specialize in designing, building, and maintaining design systems and component libraries, as well as crafting UX and UI for digital products and websites. I have a foundational understanding of code and a deep curiosity for the space where design and development meet. I lead the work from research to prototypes to guidelines, ensuring teams have the tools, logic, and language to build consistently and confidently.
What I Do, Product Design, User Experience, User Interface, Design Systems, Interaction Design, Creative Coding, Visual Design, Research & Testing, Developer Collaboration, Illustration.Outside of design, you’ll find me drawing whenever I get a free minute. I love playing, learning, and spending time with my wife and our two sons. The sea is my anchor—especially the coastline of Netanya, the city where I grew up and where I’m now raising my family. A Few Things About Me Curious mind. Systems thinker. Lover of patterns. Believer in craft. Always exploring new ways to combine structure and imagination.
I’m a product designer who moves fluidly between structure and experimentation. I build thoughtful digital systems, expressive interfaces, and interactive experiences—always seeking the balance between clarity, creativity, and real-world impact.
